AI Eats Jobs at Big Four

Dions scold

Terbit: 25 Apr 2026 09:19 WIB

The allure of a lucrative career in accounting, once a reliable path to financial security, is fading as the industry embraces artificial intelligence. Traditional perks are vanishing, replaced by a relentless drive for efficiency that leaves employees feeling squeezed.

For years, accountancy has struggled to attract young talent, put off by demanding qualifications and gruelling hours. The promise of a six-figure salary no longer outweighs concerns about the future of knowledge-based roles. As a wave of retirements looms, firms are increasingly reliant on AI to fill the void, a strategy that could trigger a race to the bottom.

AI Eats Jobs at Big Four
Gambar Istimewa : media.zenfs.com

The post-pandemic landscape has brought challenges for many white-collar professions, fuelled by over-hiring and a subsequent push for greater efficiency. The Big Four accounting firms are no exception. Despite existing unpaid overtime, firms are slashing staff and banking on AI to plug the gaps. This shift is transforming accounting firms, once regarded as prestigious employers, into something more akin to tech companies, with job security and benefits dwindling.

The decline in junior positions, driven by the adoption of AI, is a trend mirrored across various white-collar sectors. In accounting, graduate recruitment has fallen by as much as 29% in recent years. The days of firms hiring and training graduates are gone; expectations are high from the outset.

KPMG recently announced a 10% reduction in its US audit partners following insufficient voluntary retirements, attributing the decision to new AI audit tools that have created redundancies. Similar cuts were made in the UK last month, citing "unusually low attrition."

This trend is widespread. Over the past year, all of the Big Four firms have implemented job cuts. EY, for instance, has offshored numerous support roles as part of a "cost management" strategy. This contradicts the "recession-proof" reputation that accounting firms once enjoyed.

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